Web Marketing is a multi-step process
Each step needs to be managed well.
Article marketing is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article contains a bio box and byline that include references and contact information for the author's business. Well-written content articles released for free distribution have the potential of increasing the authoring business' credibility within its market as well as attracting new clients.
Article marketing has become increasingly popular as a marketing method under the Web 2.0 generation of business on the Internet. Many subjects have gained popularity through viral propagation of articles via social networks such as Facebook and LinkedIn. Many authors have also joined web 2.0 sites like squidoo and hubpages in order to continue to distribute their articles.
Search engine optimization (SEO) deals with the order in which webpages are ranked when keywords or phrases are typed into search engines. The higher a page is ranked, the more likely that page will draw a greater number of site visitors. For company websites, increased traffic often translates into increased sales, and article marketing has proven to be useful and effective for several leading Internet marketing ventures
One method of SEO encompasses the idea that a website's rank in search engines will rise as it obtains more backlinks. There is no way to know for sure the complete accuracy of this assumption as the algorithm that Google, Yahoo!, Bing and other search engines use is closely guarded. Therefore, writing and distributing articles that contain a link to a business owner's website within the bio box should result in more links back to that website. Theoretically this process will increase that website's rank within search engines. This theory has led to a trend in online marketing toward writing articles solely for SEO purposes, and are commonly referred to as reprint articles. This trend has been matched by a wide selection of article marketing directory websites which accept, vet, and provide redistribution of such articles to online publishers.
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